2021 City Logo Rebranding Project

The City of Salida is changing, and the current logo no longer reflects the City's unique and vibrant culture or identity. City staff and a Brand Committee made up of community stakeholders have been meeting to discuss and plan a rebranding project to update the City organization’s current logo. The goal is to create a new logo that is a better representation of the City government organization and its responsibilities.

Two local graphic designers were selected among a field of 21 highly qualified graphic designers who submitted portfolio work to be considered. Members of the Brand Committee are currently reviewing logo options submitted by the local graphic designers and created by design staff from Slate Communications. The Brand Committee will meet to review the logo options and make a recommendation to City Council at their Tuesday, October 5, 2021 meeting. 

The logo design and selection process includes opportunities for community engagement and feedback. 

Ways to get involved

• Community members will have the opportunity to choose their favorite logo among the top logos selected by the Brand Committee. Look for ways to provide input this summer. 

Get notified

If you're interested in staying up to date on the logo and rebranding process and wish to be notified of project milestones, please complete the form below. You will be added to the City's project notification list and will receive email updates as the project progresses.